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Chelsea Faith - May 17, 2023 - 7 min read

Why Your Brand Should Consider Newsletter Sponsorships

Forgotten amidst digital ad giants Google and Facebook, newsletter sponsorships are often overlooked as a means of online advertising. But with the rise of competition in the advertising arena, brands are turning to unconventional means to get their brand in front of the right audience and receive a sizable return on investment. As of 2023, Google and other mainstream ad channels have become overcrowded. The cost per click (CPC) for select keywords is peaking at $600 per click! With CPC’s (and subsequently, ad budgets) skyrocketing, marketers have begun exploring alternatives; namely, newsletters. As a refreshingly cost-effective "new" route, it’s no wonder that more and more brands are taking advantage of ads with CPC’s as low as $0.8. The incredible savings make newsletters an attractive option for small to mid-sized startups and brands who may not have the budget for larger ad campaigns. With the starting budget for an ad placement as low as a few hundred dollars, it’s no wonder newsletters are garnering more attention. 

Another point for brands to consider is this: newsletters provide an almost guaranteed way to get in front of the right audience. With Google and social ads, it’s a bit of a gamble. Even with all the specificity provided with targeting, the actual percentage of people seeing an ad from the desired audience is sub 100. Newsletters, on the other hand, have spent months, and often years, growing a specific target audience in a niche market. These audience members have subscribed (and often double-opted in) to a particular kind of content, making newsletters a space ripe for user-targeted ads.

For a closer look at newsletter audiences, consider Small Ears , a newsletter for those looking for new music artists. Additionally, Work From  helps employees navigate the remote workplace, providing creative options for those needing a work-from-home alternative. Meanwhile, Voice Brew  helps readers get the most out of Alexa and Google Assistant. So with hundreds of thousands of newsletters out there, ranging from mass readership publications to those just getting started, you can see why newsletters provide an incredibly targeted means of getting your brand to the right buyer.

A final consideration for brands is that newsletter sponsorships can go a long way in building awareness and trust. When sponsoring a newsletter, brands are associating with the content being shared, which in turn helps establish brands as a trusted authority in a specific industry. All of this can lead to increased brand loyalty and customer retention.

Wherever your brand is at in the discovery process, newsletter sponsorships are worth considering. In a highly competitive market, less mainstream ad channels could be the key to providing more brand awareness and revenue for your brand. Here at Jardy, we aim to provide clarity and transparency for newsletter sponsorship. We want to build an easy-to-use newsletter marketplace for all brands, whether you are a specialized marketer or not. Try Jardy today to book your first newsletter ad.

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